Subversive innovation | Hisense TV New laser cinema release

Lightspeed car? Ant-Man shirt? Magic battery? Beer from refills? Myopia recovery instrument? Or color pencil? These people brain hole wide open Hisense words appear in early 2015 new conference preheat activities. By moving end circle of friends forwarded raised high degree of concern. What Hisense what to publish? The answer finally in December 9, 2015, Beijing announced on great literary range Landmarks 798 conference Hisense Hisense developed a new generation of laser theater TV new appearance, this product specifications extended to 85 inches, 100 inches and 120 inches three specifications section, while 70 inches for commercial applications of laser Mosaic display for the first time on display.

Display search according to forecast data from 2016 to 2018, total global TV market will be between 2.3-2.5 million units, were high hopes of OLED, is expected to 2018 the market share of only 1.8%, according to The PRC, forecast data, 65 inches and the market share of these products in 2018 will reach 8.7% in 2020, 70-inch LCD TV market share will reach 10%, with the expansion of the size of the laser theater TV, the price is reduced , laser theater is expected to occupy 70 inches above products 40% market share.

Conference, Liu Hong, the new president of Hisense Group, propaganda, 'the definition of subversion television, following LED TV, Hisense to promote the rapid development of laser television industry, twisting LCD era South Korea and Japan in the pattern of Chinese enterprises in the industrial chain end the kinds of situation' can be issued so rhetoric emboldened that? 'laser Cinema TV reflective imaging display and matching passive optical Fresnel screen that allows users to be more healthy, comfortable viewing, its price, consumption was approximately similar size LCD TVs 1 / 10 and 1/2, the host weighs only 1/10 of similar size LCD TVs. We judge with laser TV series, 2016 will be the first year of the development of laser Cinema TV, laser TV will be more than 70 inches Large screen LCD TV in direct competition. '

Compared with the first generation of laser theater Hisense TV, this new release from design to internal communication underwent a comprehensive upgrade. The first generation of products has changed the traditional projector inherent shape design, Tyrant gold metal with black acrylic material class amplifier design to enhance the product's reliability and gorgeous texture. telecentric optical design structure to optimize the light transmission channel to ensure the brightness. 116% NTSC color gamut richer colors than conventional TV, the picture is more realistic. It supports HDR technology, image bright highlights and details of the low part of the reproduction. In addition to the home user more value to the functions of the product for static text content has also been optimized, making it equally suitable for business scene meeting, office, education, etc. audio, Hisense TV new generation of laser uphold luxury theater, professional audio + 5.1 Dolby technology to support wireless Bluetooth connectivity.

Hisense technology companies from the household electrical appliance enterprises restructuring efforts reflected in the laser theater television extensive online intelligence system. The new VIDAA3 intelligent control system, UI interface is simple, smooth operation. Online video content has been extended to 500,000 + hours of genuine online film library Hua number, CNTV future of television, iQIYI, Tencent video over high-quality video content providers based on strategic support. Up to now, Hisense has 13 million active users, active users, accounting for nearly 40% is expected in 2016, Hisense Internet TV will reach 20 million active users, which marks the Hisense is no longer a traditional household electrical appliance enterprises, through the layout of the Internet TV, online video content to create a rich ecosystem, with a smart TV network operator service capabilities.

Hisense autonomous technology can help counter-attack South Korea

Cinema TV business unit general manager of Hisense introduced laser Gao Ling, 70 inches or more large-size LCD TV screen size increases for materials, processes and yield a higher requirements, resulting in price rapidly. Laser TV technology screen size and body no direct correlation between the size of the body more flexibility in the next five years, laser Cinema TV will be fully squeeze more than 65 inches large-screen LCD TVs and OLED TV market space, occupy the main share of the large-screen TV market.

Hisense launched the industry's first commercial laser mosaic screen 70 inches products can be assembled out of 2 * 22 * ​​33 * 34 * 4, and other combinations, good to meet large-scale shopping malls, meeting the main screen, sports stadiums, outdoor shows and other venues Use 'laser projection display television solve the traditional restrictions for the use of the environment, with the laser light energy saving, higher brightness, display live longer, but also show a higher color gamut, it will become the mainstream alternative to traditional projector projection industry technical solutions. 'Gao Ling stressed.

Hisense technical layout of the laser TV has been launched in 2007, the laser optical engine 100% independent research and design, from product development, design and manufacture the machine completely autonomous operation, up to now has made 141 patents, 70% of the manufacturing costs are can in their own hands, which is the exclusion of opposition Hisense, bold support the internal forces pushing core laser cinema TV.

August this year, Hisense established to promote the International Electrotechnical Commission standard laser display group (T C110W G10), and became head of the unit. On the new conference, Hisense hand in Texas, DNP, Nichia three strategic core upstream supplier representatives, the number of China, CNTV future of television, iQIYI, Tencent video four content partners on behalf of, Gome, Suning, Jingdong, Lynx, Markor, love Granville video, Swans Technology 7 channel partners on behalf of co-founded the industry's first laser Cinema TV industry ecosystem alliance.

Turning to the significance of this industry alliance, Liu said the new, Hisense will work with partners to integrate the whole industry chain resources, and maximize customer value, and jointly promote the laser theater television industry innovation and development and market penetration. This goal once success, Hisense and Chinese enterprises in the global TV market will also succeed offside, business competition of the global TV will also be 'in Korea and' rewrite 'in Korea and Japan.'

Deputy Director of the Ministry of Electronic Information Division 刁乔跃 Hill attended the conference and made an important statement, 'laser display is a key strategic material national focus on the development of big developing country to become China's color TV color TV power from emerging display technology will be an important breakthrough, HD Theater laser TV will be the focus of development '.

China Video Industry Association executive vice president of white people believe that Hisense to grasp the great opportunity for industrial restructuring and upgrading, batch laser Cinema TV listing will also activate a large-screen TV market in the domestic and international market will have a very strong Competitiveness.

Commentary:

Today, China's economy is in a transition phase, after the experienced home appliances, and other government-led trade surplus to household appliances industry capacity by administrative means, the Internet's impact on the household electrical appliance enterprises are becoming increasingly evident in recent years. In sales of hardware products for the traditional business model household electrical appliance enterprises there is no living space, and the first to embrace the Internet in China's domestic appliance business in the country is quite eye-catching performance. Hisense 12 consecutive years of domestic appliance market sales of the first is the evidence.

Today coincided with LCD technology is facing industrial upgrading occasion, continue to select the leading Korean brand OLED technology, as 'workers' intellectual property rights, or choose to have laser technology laser theater television as 'entrepreneur', sea credit operations made a choice As practitioners in the IT industry for more than 10 years of practitioners, we hope to see more Chinese mainland enterprises with technological innovation counterattack upstream end industrial chain, has the right to speak, become able to affect the global economy made in China new card.