On November 6, China Statistical Information Service Center released the "2018 China Refrigerated Display Cabinet Brand Word of mouth Research Report", Aucma stood out from 21 brands, once again ranked the first in the refrigerated display cabinet word of mouth index. This time collected user search data , social forums, media / self-media data, e-commerce transaction reviews and other data channels of 6.23 million data, analysis and brand reputation report.
In terms of word-of-mouth index, Aucma, Haier, and Midea rank among the top three in the general word-of-mouth index. Aucma, Haier, Midea, Commander, Meiling, Star, Huamei, SKG has been stable in the last two periods, ranking top 10. Lechuang, There is a strong performance in Rongsheng, promoted to the top ten, snowflake, the new fly out of the top ten.
In terms of brand health, Aucma, Midea and Haier are among the top three brands. Aucma, Midea, Haier, Commander, Meiling, Xinfei, SKG, Huamei, Xiangxuehai have been stable in the last two periods, ranking in the top ten. Strong performance, promoted to the top ten, the stars fell out of the top ten.
In terms of consumer engagement, Haier, Aucma, and Midea are among the top three brands. Haier, Aucma, Midea, Commander, Meiling, SKG, Xinfei, and Huamei have been stable in the last two periods, ranking top 10. Rongsheng, Le Created a strong performance, promoted to the top ten, the stars, Xiangxuehai fell out of the top ten.
In terms of corporate reputation, Haier, Aucma, and Midea are among the top three brands. Haier, Aucma, Midea, and Commander, SKG has been stable in the last two periods, ranking top 10. Rongsheng, Meiling, Demas, Xinfei, Lechuang has a strong performance, promoted to the top ten, gorgeous, Ai Haosi, stars, Xiangxuehai, Ge shield fell out of the top ten.
In terms of quality recognition, Aucma, Haier and Lechuang are among the top three brands. Aucma, Haier, Lechuang, Star, Midea, Van Sadi, Snowflakes have been stable in the last two periods, ranking in the top ten. Demas, Ruimei has a strong performance, promoted to the top ten, Meiling, SKG, Huamei fell out of the top ten.
In terms of product acclaim, Aucma, Lechuang and Haier are among the top three brands. Aucma, Lechuang, Haier, Star, Demas, and the United States have been stable in the last two periods, ranking in the top 10. Fan Sadi, Snowflake , Ruimei, Huamei has strong performance, promoted to the top ten, Meiling, SKG, Gedun, came to the top ten.