How to break through the transformation in the face of the mature auto repair market?

The auto repair market is becoming more and more mature, fierce market competition, brands, chains, individuals, and auto repair companies face the critical stage of transformation and upgrading. So what are the problems? How to solve them?

As a traditional technical service industry, automobile maintenance enterprises have been in existence for a long time. Since the birth of the automobile, they have been born together. It has a history of hundreds of years.

Automotive technology is changing with each passing day, and various new technologies are emerging one after another. However, the elements of operating and maintenance enterprises have not changed much. They are still the management, technology and spare parts supply.

Management is always an eternal topic for enterprises. Different times, different operators, management models and business ideas will be different.

However, providing consumers with better service and experience is the constant creed of business managers. In addition, the main reason for the supply of spare parts to maintenance companies is not to be overstated.

By observing the contact with auto repair people, a common problem is that the company's technical strength is weak, and its ability and efficiency to solve more complex technical problems are low. Why is there such a problem? It can be concluded that there are four reasons:

1, a wide range of models

The comprehensive maintenance enterprise service model is basically 'Wan Guo Che', and the vehicles of various countries, brands and models may be repaired.

Due to the large number of models, the ability of the service technicians will be higher than that of a single model. In the face of many models, the technician's vertical technical level is insufficient.

That is to say, although there are many models of maintenance companies, the depth of maintenance for specific models is not enough. The horizontal area is wide and the degree of vertical specialization is not high. This is the opposite of the specialty shop or 4S shop.

2, the source of technical information is not smooth

The technical information of the current models are monopolized by 4S stores. The general maintenance enterprises have no technical source, and the technology has become a passive water.

Diagnostic and test equipment performance is also lower. With the deepening of national policy reforms, technology disclosure has gradually surfaced, but the type and depth of public information remains to be seen.

3, no systematic technical training

Brand 4S stores or large maintenance chains generally have their own technical training system, and require the dealers or chain store maintenance technicians to systematically participate in the training.

Even if the state mandates that the manufacturer disclose the technical data of the model, but the technician who has not systematically trained in the technical analysis ability, the open technical information is also the same as the waste paper.

If there is no training, only the natural learning of employees will accumulate, and the technical growth of employees will be slow.

4, no technical support team

Ordinary maintenance companies cannot set up a technical support team with high salaries, while brand 4S stores or large maintenance chains may form a technology-sharing team to provide technical support services to their dealers or chain stores.

In short, information asymmetry and high investment are the main reasons for the weak technical strength of general maintenance enterprises.

How to solve such a dilemma? You have to start with technical information, technical training and technical support.

1, what is technical information

Including not only traditional vehicle technical information, such as maintenance manuals, circuit diagrams, etc., but also a more extensive information database of models, such as model case analysis, vehicle technical bulletin, vehicle fault code analysis, vehicle operating status parameters and other further information.

These information resources require specialized agencies to collect, aggregate, update, and build platforms. Maintenance companies pay only for a fee.

2, how to do technical training

Traditional face-to-face training costs are high, and maintenance companies need to spend a lot of money on training, as well as the moral hazard of key employee turnover.

In terms of training, the training platform and APP can be used, which can greatly reduce the training cost of the maintenance company, and use the time of employee fragmentation to carry out training and learning, and improve learning efficiency.

3, how to seek technical support

Maintenance companies do not need to establish their own team, just rely on a technical support team, and give professional things to professional people to solve. Maintenance companies only need to care about the technical strength and timeliness of this team.

At the same time, the use of industry-related APP to solve the problem of high-end talent localization in the region, improve maintenance efficiency.

The complexity of the technical information in the maintenance industry, the professionalism and high investment of training and technical support, it is impossible and impossible for a general maintenance company to establish a huge system to support the operation of a single enterprise.

The complexity of the technical information in the maintenance industry, the professionalism and high investment of training and technical support, it is impossible and impossible for a general maintenance company to establish a huge system to support the operation of a single enterprise.

Maintenance companies need to consider outsourcing thinking, find the right platform and resources, and establish long-term cooperation.