On June 16, 2018, the first super brand day of the Handian Group was opened across the country. On the day of the event, nearly 100 sales outlets across the country continued to detonate the scene. The 14-hour sales exceeded 10 million yuan!
Super Brand Day Purchase 616
'At the new refrigerator, freezer, and air conditioner conference held in December last year, the Korea Electric Group formally established the first Super Brand Day that will be jointly planned and implemented by the head office on June 16th this year. According to the relevant person in charge of the Power Group, in the early stage of the event, the privilege of promoting the brand day will be recognized – pre-paid 50 yuan to 200 yuan to purchase money. The team, the scene is hot.
During the 616 brand day event, the major sales outlets introduced Hankook refrigerators, freezers, washing machines, air conditioners, televisions, ovens and other products, mainly based on best-selling machines.
At the same time, with incentives such as trade-in, old-goods use, and full delivery, many consumers are attracted to purchase. Sales have increased steadily with activities, especially in Zhejiang, Jiangsu, Hunan, Hebei, Jiangxi, Shandong, and Yunnan. , Qinghai and other regions. In addition, for the bedroom and rental housing more than 100 liters of small refrigerators, 1.5P inverter air conditioner and other product inventory was once sold out. Finally succeeded in winning 10 million yuan sales record.
Handian speeds out of brand new era
Business innovation no matter how it is, can not subvert the demand for products and subvert the demand for excellent and stable quality. Korea Electric sharply integrated informatization and intelligence into its original advantages. It took 35 years and ran out of brand new products. In 12 years, it has achieved full coverage of refrigerators, freezers, washing machines, air conditioners and white goods. It has become one of the top six companies in China with independent R&D, independent production, and independent sales of ice air wash. It has successfully ranked among the top ten in China's ice washing industry. , won the title of China's top ten refrigerator and freezer export companies, and successfully ran a new brand building speed on the first Super Brand Day.
If it is said that Jingdong has created a miracle platform for the 618 e-commerce era, the Handian Group should be a miracle enterprise in the home appliance brand! Next, the Handian Group will continue to focus on strengthening brand building and comprehensively improve the brand development impact factors. Improve the coordination mechanism, work together to promote the development of the brand, and strive toward a higher goal, open a new era of brands belonging to Korea Electric.
To find out who can be proud of, let us wait and see!